Site UX/UI update focusing on:
• Landing page structure
• Filter repositioning
• Search bar interaction
Previous iteration
The challenge of the site update was to look at it from a UI perspective taking UX principles into consideration. Looking into three KPI's purely from an aesthetic level to elevate the customer journey thus strengthening the brand.
The challenge of the site update was to look at it from a UI perspective taking UX principles into consideration. Looking into three KPI's purely from an aesthetic level to elevate the customer journey thus strengthening the brand.
Updated prototype video iteration
• Search bar taken full pullout with overlay - possible predictive keyword callout in future iterations.
• Search bar taken full pullout with overlay - possible predictive keyword callout in future iterations.
• Filter taken away from the side and placed above horizontal - possible sticky function in future testing.
• Full width images with CTA and copy pull out allowing the product to take precedence.