• Creating a better brand experience
• Showcase products aesthetically but not losing commercial appeal
• Addition to SEO
Previous iteration
Seeking to update to update and innovate the White Stuff look book from a PDF copy of the catalogue into a more engaging piece of digital content aimed at bringing more traffic to the site and ultimately convergence as well as designing towards a responsive nature as is the web is at the moment.
Seeking to update to update and innovate the White Stuff look book from a PDF copy of the catalogue into a more engaging piece of digital content aimed at bringing more traffic to the site and ultimately convergence as well as designing towards a responsive nature as is the web is at the moment.
Updated iteration
The solution was a multi-module template that is responsive driven in structure and increase brand by displaying the seasonal imagery in a fresh a and interactive way, incorporating several use of rich media executions and SEO led story telling within the copy.
The result was a saving of budget from previous PDF catalogue hosting, more traffic towards the page as well as others link to the various product within, as well as an increase in convergence.
The new nature of the lookbook continues to evolve and incorporate new techniques in order to best display the brand as well as an essential asset in gaining digital traffic to the site.
The solution was a multi-module template that is responsive driven in structure and increase brand by displaying the seasonal imagery in a fresh a and interactive way, incorporating several use of rich media executions and SEO led story telling within the copy.
The result was a saving of budget from previous PDF catalogue hosting, more traffic towards the page as well as others link to the various product within, as well as an increase in convergence.
The new nature of the lookbook continues to evolve and incorporate new techniques in order to best display the brand as well as an essential asset in gaining digital traffic to the site.
