Key focus:
• Responsive to various breakpoints
• Showcase product photography
•Incorporate variants such as colour and model
• Inclusion of modules that contain key product information to inform user to a successful conversion
Previous iteration
Limited retail space for product imagery, eye fatigue from product information, the hierarchy of UI, and overall journey of the product limited below the fold.
Outcome on iteration
An immediate up sell on products featured in the interaction, bringing new information on the
products that would otherwise get none and to be able to utilise for future strategy. Interaction
feature also uplifts the site to a digital level.
