Since the re-platform of the new site, one of the critical pillars of the ghd brand "education" ie the hair content section needed to be prioritized, which resulted in a robust overhaul of the journey incorporating a more editorial feel while including social and product highlight aspects.
What was included within the project was updating the filter system making it easier for user to personalise what content they want to view
Static content pages were created according to the hierarchy of information and sections:
